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Posted

*differently

 

Not so much, Apple were the first to use the slogan and peeps were up in arms, but it was justified as follows:

https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#638bee0a62ab

 

"Craig Tanimoto is also credited with opting for "Think Different" rather than "Think Differently," which was considered but rejected by Lee Clow. Jobs insisted that he wanted "different" to be used as a noun, as in "think victory" or "think beauty". He specifically said that "think differently" wouldn't have the same meaning to him. He wanted to make it sound colloquial, like the phrase "think big".[9]"

 

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