Biogen advert

[lechatnoir]

WOW! You were right. Avoid the video at all costs. Could not watch it all....

 

Our blood is mud. Sweet glory. What has been seen cannot be unseen.    

[Maniax]

I mean why?

[Steady Spin]

I shuddered. Portrail of mountain bikers as scruffy buggers. 

 

Was the part where they "attack" the motorist in a fit of rage really needed.
The woke culture will call it misogynistic even.

 

Either way I'm glad I'm not a customer. 

Edited March 10, 2021 by Steady Spin

[DieselnDust]

marginally better than the first but still utter rubbish. 

[Steady Spin]

I don't see it on their social platforms? Just on Glen Biderman's instagram. 

Am I missing it elsewhere? 

[DieselnDust]

i saw it pop up on youtube, could have been during a wildair TV segment. Not sure as the ad was irritating and I wanted it to stop

[Simon123]

It's a kaaaak piece of video, lets not joke.

 

But I think it hit the nail on the head.  8 pages of keyboard warriors talking about it.   

 

And you all do realise that everything in there is intentionally there, right?   And you all bought it wholesale?    

[Vetplant]

It's a kaaaak piece of video, lets not joke.

 

But I think it hit the nail on the head.  8 pages of keyboard warriors talking about it.   

 

And you all do realise that everything in there is intentionally there, right?   And you all bought it wholesale?    

If their plan all along was to create discussion, fair game, they achieved that.

 

I still don't find the advert funny, which I think they were going for.

 

Before this, I had no real opinion on Biogen. But now, if I see their name, I will be reminded of this cringeworthy attempt at an advert, which might just convince me to take the bottle of vitamins right next to theirs. 

 

i don't want to cancel them, but I'm gonna struggle to forget this video, much like Napoleon Dynamite, it just doesn't resonate with me.

[LongDonkey]

Maybe Biogen are trying to distance themselves from MTBs or even riders in general and this is their way of indicating contempt.

[BogusOne]

If their plan all along was to create discussion, fair game, they achieved that.

 

I still don't find the advert funny, which I think they were going for.

 

Before this, I had no real opinion on Biogen. But now, if I see their name, I will be reminded of this cringeworthy attempt at an advert, which might just convince me to take the bottle of vitamins right next to theirs. 

 

i don't want to cancel them, but I'm gonna struggle to forget this video, much like Napoleon Dynamite, it just doesn't resonate with me.

[Skubarra]

It's a kaaaak piece of video, lets not joke.

 

But I think it hit the nail on the head.  8 pages of keyboard warriors talking about it.   

 

And you all do realise that everything in there is intentionally there, right?   And you all bought it wholesale?    

 

I have mixed feelings on this, sure even though its controversial it creates brand awareness which can't be all bad. No way any other ad will have an 8 page thread of its own

 

Yet I can't think that insulting your target market is a clever way to go about this, (especially with sports nutrition products not exactly exclusive ...) Unless they have a new target market in the peeps who watch Leon Schuster movies on repeat? 

[BaGearA]

Biogen got their name out for sure, probably many times over what they expected

 

 

But I doubt they won more than a handful of customers

[Simon123]

I have mixed feelings on this, sure even though its controversial it creates brand awareness which can't be all bad. No way any other ad will have an 8 page thread of its own

 

Yet I can't think that insulting your target market is a clever way to go about this, (especially with sports nutrition products not exactly exclusive ...) Unless they have a new target market in the peeps who watch Leon Schuster movies on repeat? 

 

I really think you guys are like 500% over thinking this.     And from what I see on a few groups, they definitely have more LOLs than the grumpy pants on BikeHub (most seriousest keyboard bashers out). Same dudes did the roadie clip a while back.  It's MEANT to be totally cringe-worthy.  How are people missing this.

 

No one is insulted, it's one of those "it's so bad, but like a train wreck you watch it" clips.   

 

I cant believe I have to explain this.  I only made it a little of the way in, but wow, cant believe it's an 8 pager.  Biogen wins, BH readers lose.   hahaha.

[Skubarra]

I really think you guys are like 500% over thinking this.     And from what I see on a few groups, they definitely have more LOLs than the grumpy pants on BikeHub (most seriousest keyboard bashers out). Same dudes did the roadie clip a while back.  It's MEANT to be totally cringe-worthy.  How are people missing this.

 

No one is insulted, it's one of those "it's so bad, but like a train wreck you watch it" clips.   

 

I cant believe I have to explain this.  I only made it a little of the way in, but wow, cant believe it's an 8 pager.  Biogen wins, BH readers lose.   hahaha.

 

Cool, great to see there are people like you & your buddies out there who enjoyed the clip. 

 

Guess I'm one of those "seriousest" keyboard bashers on whom this brand of humour is completely lost, my bad..

 

Go Biogen, keep up the good work! 

[Barry Stuart]

We have been sent this a few times, they have now removed any reference to Savage and re posted it [emoji1787][emoji1787][emoji1787]

 

https://www.instagram.com/tv/CMNIKTGJ0CO/?igshid=1s9c1mnk5gk1

 

Lordy, after reading this thread I was expecting something offensive. That was pretty damn funny, especially the part where they built the jump then took the chicken line 

[Pure Savage]

Cool, great to see there are people like you & your buddies out there who enjoyed the clip. 

 

Guess I'm one of those "seriousest" keyboard bashers on whom this brand of humour is completely lost, my bad..

 

Go Biogen, keep up the good work! 

 

To be fair, someone else thought  along the same lines at Panther Punch/Biogen that the first one was meh as they deleted it off their socials spent a whole month re editing it and now launches again. 

 

Its probably funnier to non-cyclists and the majority that use Biogen products. 

 

Same as most people would not understand or laugh at Cat 3 memes.