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Posted

Wow!

So castle lite compared to castle lager=

20% less alcohol

25% less calories

95% kakker taste

 

One always has to be suspicious when the main selling point of your beer is how cold it is served!

And lite costs more

 

So it's like a rrp sale setu? Make it look good but you actually pay more for less.

Posted

There was an interview on the radio a few years ago with the ex marketing manager of SAB, His final challenge was to market Castle Lite as they where about to discontinue it, came up with the whole “cold” theme. Nothing at all to do with taste in any of the marketing, shows how gullible we are!

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